Interesting article about the interest Chat GPT has generated in the last few weeks. How Artificial Intelligence is shaping search is changing from an advertiser, Search Engine Optimization ranked pages listing to more of a search for the best answer output. Google’s search business is one of the largest and most popular in the world followed by Bing from Microsoft that is trying to play catch up. Of course China has it’s own search engines that will also jump into the fray. It remains to see how this development impacts the marketing spend budgets and revenue sources from the large search engine providers and how their revenue models will have to adapt.